Digital Edition · No. 01

Claire Holden

PR & Communications

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About
CH

Senior PR Consultant & Storyteller

Senior PR Consultant at SkyParlour — fintech, payments, B2B technology. NCTJ-trained journalist. 10+ years shaping narratives for brands that move money.

Based in Manchester, UK. I help fintech and B2B technology companies find their voice, build authority, and earn the coverage that moves the needle — from trade press to national broadcast.

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Selected Work
01

Global Payments Platform

Launching a new category in cross-border payments

Strategic media relations campaign spanning 12 markets, securing coverage in FT, Bloomberg, and Reuters alongside deep trade press penetration.

02

B2B SaaS Fintech

From startup to Series B: building a media profile from zero

Positioned the founding team as domain experts through a sustained thought-leadership programme across broadcast, print, and digital.

03

Payment Infrastructure Provider

Crisis communications during a regulatory inquiry

Managed multi-stakeholder narrative across regulators, press, and customers during a high-stakes six-month period with zero reputational damage.

04

Digital Banking Challenger

Consumer PR for a banking licence milestone

Turned a regulatory milestone into a consumer-facing brand moment, generating 200+ pieces of coverage across national and lifestyle press.

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Writing & Commentary
PR Week

Why fintech PR needs journalists, not just marketers

March 2026
SkyParlour Blog

The payments PR playbook: what I’ve learned in a decade

January 2026
Fintech Futures

Beyond the press release: narrative strategy for B2B technology

October 2025
The Media Leader

From NCTJ to C-suite: the journalist’s path into PR

July 2025
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Let’s talk

claireholden@sushiroll.io LinkedIn ↗

Manchester, United Kingdom

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